TheGamblest
OtherLevels, a leading provider of real-time, multi-channel experience platforms for live sports and iGaming, has released a new case study exposing a significant gap between customer betting behaviour and personalised marketing efforts among leading US sportsbooks. The findings highlight a missed opportunity for operators to leverage existing customer data for more effective engagement…
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OtherLevels introduces audience activation opportunity for operators
Ani Ghahramanyan
14:26
OtherLevels, a leading provider of real-time, multi-channel experience platforms for live sports and iGaming, has released a new case study exposing a significant gap between customer betting behaviour and personalised marketing efforts among leading US sportsbooks. The findings highlight a missed opportunity for operators to leverage existing customer data for more effective engagement…
