DigitalMusicNews
Online video and podcast revenue surged in 2024 with the strongest gains since 2021. But for ad-supported streaming music, the future isn’t as bright. Ad revenue online showed strong revenue growth overall in 2024, increasing 14.9% year-over-year. The IAB/PwC Internet Advertising Revenue Report found internet advertising revenue hit $258.6 billion in 2024…
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Online Video + Podcast Revenue Surged in 2024 — Ad-Supported Streaming Music, Not So Much
Augustine Wiers
14:35
Online video and podcast revenue surged in 2024 with the strongest gains since 2021. But for ad-supported streaming music, the future isn’t as bright. Ad revenue online showed strong revenue growth overall in 2024, increasing 14.9% year-over-year. The IAB/PwC Internet Advertising Revenue Report found internet advertising revenue hit $258.6 billion in 2024…
