DigiDay
The AI Buying Agent standardization initiative aims to ensure advertisers’ interests are kept in mind when platforms create their automated ad product algorithms, which are more autonomous in their decision-making…
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Omnicom Media Group looks for more clarity on the role of AI in the auction process
Michael Burgi
11:32
The AI Buying Agent standardization initiative aims to ensure advertisers’ interests are kept in mind when platforms create their automated ad product algorithms, which are more autonomous in their decision-making…