SwordAndTheScript
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. That’s according to a survey of 378 “senior marketing leaders” by Gartner which was published recently…
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OER: a simple framework for marketing and comms measurement that aligns you with the CFO
23:20
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. That’s according to a survey of 378 “senior marketing leaders” by Gartner which was published recently…