DigiDay
Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get a better idea of what advertising actually works rather than just whether viewers saw the ads…
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Nielsen’s RealEyes partnership offers an outcomes measurement solution
Michael Burgi
11:20
Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get a better idea of what advertising actually works rather than just whether viewers saw the ads…
