Mirage News
Australians have a ‘persistent degree’ of inertia when it comes to their choice of supermarket, which is likely to explain the dominance of Coles and Woolworths more than a lack of access to alternate options, according to new research by the e61 Institute. Using a novel source of data – consumer bank transactions linked to
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New Study: Consumer Inertia Crucial in Supermarket Wars | Mirage News
Lawanda Kucera
19:57
Australians have a ‘persistent degree’ of inertia when it comes to their choice of supermarket, which is likely to explain the dominance of Coles and Woolworths more than a lack of access to alternate options, according to new research by the e61 Institute. Using a novel source of data – consumer bank transactions linked to
