CreativeBoom
Gobi is well-known in its native Morocco but needed an extra push to expand its global presence. Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that eff…
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Tom May
13:29
Gobi is well-known in its native Morocco but needed an extra push to expand its global presence. Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that eff…
