Hospitality-On
Nemea Appart’Hotel, celebrating its 20th anniversary, continues to strengthen its position in the French hotel residence market. With 18 properties in major cities and annual sales of €28 million, the brand’s strategy for growth focuses on upmarket positioning and expanding its network. This article examines Nemea’s strategy for growth…
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Nemea Appart’Hotel’s growth and upscaling strategy
Nemea Appart’Hotel, celebrating its 20th anniversary, continues to strengthen its position in the French hotel residence market. With 18 properties in major cities and annual sales of €28 million, the brand’s strategy for growth focuses on upmarket positioning and expanding its network. This article examines Nemea’s strategy for growth…