LodgingMagazine
In an increasingly competitive hospitality landscape, Red Roof is doubling down on the fundamentals that have long set it apart—core values, consistency, and culture—while also evolving to meet today’s traveler demands. With Zack Gharib, president of Red Roof, guiding the way, the over 700-hotel company is rolling out new initiatives and strategies that will keep the company organized and agile…
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More Than a Motto: Red Roof President Zack Gharib Delivers on ‘Genuine Relationships, Real Results’
Robin McLaughlin
03:22
In an increasingly competitive hospitality landscape, Red Roof is doubling down on the fundamentals that have long set it apart—core values, consistency, and culture—while also evolving to meet today’s traveler demands. With Zack Gharib, president of Red Roof, guiding the way, the over 700-hotel company is rolling out new initiatives and strategies that will keep
