FoodNavigatorAsia
Meta Liquor has pioneered sparkling baijiu to modernise China’s heritage spirit, crafting a modern identity for it to engage Gen Z consumers…
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Modernising baijiu: World’s bestselling spirit targets China’s Gen Z drinkers
Pearly Neo
19:31
Meta Liquor has pioneered sparkling baijiu to modernise China’s heritage spirit, crafting a modern identity for it to engage Gen Z consumers…
