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When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category. Its success wasn’t guaranteed.�� But thanks to its fans, the original light beer ended up disrupting the whole beer industry and fifty years later it is one of America’s most beloved beers…
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Miller Lite kicks off 50th anniversary celebrations with ‘Legendary Stories Start with a Lite’
Larisa Lupo
00:23
When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category. Its success wasn’t guaranteed.�� But thanks to its fans, the original light beer ended up disrupting the whole beer industry and fifty years later it is one of America’s most beloved beers…
