Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons

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Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons

Michael Burgi 07/07/2025 15:22

The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system…

DigiDay
The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system…
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