DigiDay
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it…
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Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
Antoinette Siu
06:25
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it…
