Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

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Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Michael Burgi 21/07/2025 18:24

Most buyers agree that streaming now attracts at least half of all upfront ad dollars, and there are a few reasons for it…

DigiDay
Most buyers agree that streaming now attracts at least half of all upfront ad dollars, and there are a few reasons for it…
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