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Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

Home » Science & Technology » Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

Michael Burgi 12/05/2025 22:20

Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment…

DigiDay
Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment…
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On This Day, June 8: USS Liberty attacked off Egypt

08/06/2025 Anthony Drews

On June 8, 1967, the USS Liberty, an intelligence ship sailing in international waters off Egypt, was attacked by Israeli

California professor sues university over suspension for online comments on Gaza

08/06/2025 Joe Kottke

A professor of medicine at the University of California, San Francisco filed a lawsuit Wednesday, alleging that the university violated

A two-state solution is gaining momentum again for Israel and the Palestinians. Does it have a chance of success?

08/06/2025

Several nations are contemplating recognising a Palestinian state to revamp the two-state solution. However, major obstacles remain...

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

On This Day, June 8: USS Liberty attacked off Egypt

California professor sues university over suspension for online comments on Gaza

A two-state solution is gaining momentum again for Israel and the Palestinians. Does it have a chance of success?

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