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Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

Home » Science & Technology » Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

Sara Guaglione 08/05/2025 13:20

At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high…

DigiDay
At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high…
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