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Measuring PR results comes down to one thing: showing bosses that their money isn’t going to waste. PR folks have wrestled with this forever, stuck between spreadsheets and gut feelings about what works. It’s not like sales where you can point to exact dollars and cents…
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Measuring PR ROI & Budgeting: Proven Ways to Maximize Every Dollar
Measuring PR results comes down to one thing: showing bosses that their money isn’t going to waste. PR folks have wrestled with this forever, stuck between spreadsheets and gut feelings about what works. It’s not like sales where you can point to exact dollars and cents…