MarTech
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
The post Marketing results don’t add. They multiply and synergize. appeared first on MarTech…
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Marketing results don’t add. They multiply and synergize.
Ben Vigneron
21:19
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and synergize. appeared first on MarTech…
