MarTech
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
The post Marketing can’t own the results without a say in the strategy appeared first on MarTech…
Read More
Marketing can’t own the results without a say in the strategy
Jaimon Hancock
18:19
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. The post Marketing can’t own the results without a say in the strategy appeared first on MarTech…
