SwordAndTheScript
It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics too “How do marketers balance trust-building with immediate lead generation? That’s a question a consultancy called The Marketing Geeks put to 300 marketers in December…
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Marketers focus on demand generation increasingly seek to build trust
13:24
It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics too “How do marketers balance trust-building with immediate lead generation? That’s a question a consultancy called The Marketing Geeks put to 300 marketers in December…
