DigiDay
LinkedIn’s new API marks a strategic move to position itself more firmly in the creator economy — and make the platform more attractive to advertisers. By allowing creators to integrate performance data into third-party tools, LinkedIn is reducing friction in campaign reporting and making it easier for brand partners to assess ROI…
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LinkedIn makes it easier for creators to track performance across platforms
Alexander Lee
20:19
LinkedIn’s new API marks a strategic move to position itself more firmly in the creator economy — and make the platform more attractive to advertisers. By allowing creators to integrate performance data into third-party tools, LinkedIn is reducing friction in campaign reporting and making it easier for brand partners to assess ROI…
