CreativeBoom
The European Travel Commission and Visit Europe have unveiled a strategic repositioning by Lantern, swapping “sustainable” for “responsible” travel and flipping the script from guilt to upgrade.
Lantern rebrands ‘sustainable travel’ for Europe turning duty into desire
Abbey Bamford
11:26
The European Travel Commission and Visit Europe have unveiled a strategic repositioning by Lantern, swapping “sustainable” for “responsible” travel and flipping the script from guilt to upgrade. I…
