WebWire
Kantar, the world’s leading marketing data and analytics company, and leading data collaboration platform LiveRamp, have expanded their partnership to allow LiveRamp clients to benefit from Kantar’s decades’ of continuous consumer behaviour data. LiveRamp clients can now improve targeting of online campaigns, with in-depth shopper behaviour insights from Kantar’s Worldpanel division…
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Kantar and LiveRamp strengthen data partnership for better ad targeting using Kantar shopper segments
Laine Kucera
21:19
Kantar, the world’s leading marketing data and analytics company, and leading data collaboration platform LiveRamp, have expanded their partnership to allow LiveRamp clients to benefit from Kantar’s decades’ of continuous consumer behaviour data. LiveRamp clients can now improve targeting of online campaigns, with in-depth shopper behaviour insights from Kantar’s Worldpanel division…
