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‘It’s like a psychological ceiling’: Why fast-food chains are trying to stay below $10 in their pricing

Home » Food & Drinks » ‘It’s like a psychological ceiling’: Why fast-food chains are trying to stay below $10 in their pricing

‘It’s like a psychological ceiling’: Why fast-food chains are trying to stay below $10 in their pricing

Charles Passy 23/08/2025 17:21

Consumers don’t consider it a bargain if you cross into double-digit territory, experts say…

MarketWatch
Consumers don’t consider it a bargain if you cross into double-digit territory, experts say…
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