DigiDay
It’s part of Doritos’ larger plan to increase its investments in creators, with James Wade, the brand’s senior director of marketing, characterizing the move as a “pretty dramatic jump this year.”…
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Inside Doritos’ ‘creator-led’ marketing strategy
It’s part of Doritos’ larger plan to increase its investments in creators, with James Wade, the brand’s senior director of marketing, characterizing the move as a “pretty dramatic jump this year.”…