DigiDay
While brands paused or reduced their influencer investments during the presidential election, they also face the ongoing impact of inflation and the need to balance their media budgets going into next year…
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Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
Antoinette Siu
21:20
While brands paused or reduced their influencer investments during the presidential election, they also face the ongoing impact of inflation and the need to balance their media budgets going into next year…