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IKEA’s Pricing Strategy: Leveraging Vertical Integration for Cost Efficiency

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IKEA’s Pricing Strategy: Leveraging Vertical Integration for Cost Efficiency

Nancie Byron 12/01/2025 02:23

IKEA, the Swedish home furnishing giant, is a global leader in affordable and stylish furniture. Known for its iconic flat-pack designs and sprawling self-service warehouses, IKEA has revolutionized how people shop for their homes. At the heart of IKEA’s success lies its pricing strategy, which balances affordability…

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IKEA, the Swedish home furnishing giant, is a global leader in affordable and stylish furniture. Known for its iconic flat-pack designs and sprawling self-service warehouses, IKEA has revolutionized how people shop for their homes. At the heart of IKEA’s success lies its pricing strategy, which balances affordability…
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