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Many CEOs now asking, ‘why are marketing metrics up, but sales and market share in decline’ – here’s how CMOs can course correct, by Kelsey Robinson Marketing used to be the growth engine of every company. It championed the customer. It was responsible for everything the customer touched…
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If you’re a CMO, make friends with the CFO
Kelsey Robinson
18:21
Many CEOs now asking, ‘why are marketing metrics up, but sales and market share in decline’ – here’s how CMOs can course correct, by Kelsey Robinson Marketing used to be the growth engine of every company. It championed the customer. It was responsible for everything the customer touched…
