PopSugar
In recent years, the beauty industry has taken on a more sensorial approach to marketing. From descriptive names likened to delicious-sounding foods (see: blueberry-milk nails) to products that have an unusual texture (hello, Danessa Myricks’ Yummy Skin Serum), makeup products, in particular, have become as much about the feelings that they invoke as they have about the performance…
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I Tried TikTok’s Favorite Milk Jelly Tint, and I’m Never Going Back to Powder Blushes
Naomi Parris
05:20
In recent years, the beauty industry has taken on a more sensorial approach to marketing. From descriptive names likened to delicious-sounding foods (see: blueberry-milk nails) to products that have an unusual texture (hello, Danessa Myricks’ Yummy Skin Serum), makeup products, in particular, have become as much about the feelings that they invoke as they have
