IEEE
“What do I need for cold weather golf?”“What are the differences between trail shoes and running shoes?”“What are the best dinosaur toys for a five year old?”These are some of the open-ended questions customers might ask a helpful sales associate in a brick-and-mortar store. But how can customers get answers to similar questions while shopping online?Amazon’s answer is Rufus…
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How We Built Rufus, Amazon’s AI-Powered Shopping Assistant
Trishul Chilimbi
07:41
“What do I need for cold weather golf?”“What are the differences between trail shoes and running shoes?”“What are the best dinosaur toys for a five year old?”These are some of the open-ended questions customers might ask a helpful sales associate in a brick-and-mortar store. But how can customers get answers to similar questions while shopping
