MarTech
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.
The post How the Salesforce Lead Object broke B2B marketing (and how to fix it) appeared first on MarTech…
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How the Salesforce Lead Object broke B2B marketing (and how to fix it)
Eric Dates
06:19
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to fix it) appeared first on MarTech…
