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Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a Forbes report, Americans spend an average of $46 on streaming services monthly…
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How streaming apps are measuring performance amid ongoing streaming wars
Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a Forbes report, Americans spend an average of $46 on streaming services monthly…