Forbes
Big business and the stock market are often demonized as being irretrievably evil—selfish, greed-driven monsters, totally devoted to making a quick buck for the company, its executives and their shareholders. Yet something unexpected has happened. Some companies have discovered that creating value for customers makes more money than the pure pursuit of self-interest. And the
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How Management Discovered How To Create Value Rather Than Extract It
Steve Denning
02:30
Big business and the stock market are often demonized as being irretrievably evil—selfish, greed-driven monsters, totally devoted to making a quick buck for the company, its executives and their shareholders. Yet something unexpected has happened. Some companies have discovered that creating value for customers makes more money than the pure pursuit of self-interest. And the
