How LVMH turned “ugly” Birkenstock into a luxury brand

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How LVMH turned “ugly” Birkenstock into a luxury brand

36Kr English 13/12/2024 08:19

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage. The post How LVMH turned “ugly” Birkenstock into a luxury brand appeared first on KrASIA…

KrAsia
Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.
The post How LVMH turned “ugly” Birkenstock into a luxury brand appeared first on KrASIA…
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