DigiDay
Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword. With more than 66% of all open exchange advertising…
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How curation is causing a paradigm shift across programmatic advertising
Experian Marketing Services
06:20
Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword. With more than 66% of all open exchange advertising…
