DigiDay
That’s what Black-owned digital media network Culture Genesis has been pitching to brands: a targeted, engaged audience through a network of multicultural creators that are already successful on YouTube. Now the company hopes it can replicate that growth in its creator strategy with the launch of a new content network dedicated to South Asian creators…
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How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly Singh
Antoinette Siu
11:20
That’s what Black-owned digital media network Culture Genesis has been pitching to brands: a targeted, engaged audience through a network of multicultural creators that are already successful on YouTube. Now the company hopes it can replicate that growth in its creator strategy with the launch of a new content network dedicated to South Asian creators…
