DigiDay
Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past. Advertising is now measured using a multitude of KPIs…
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How creative execution is boosting campaign performance
GumGum
00:19
Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past. Advertising is now measured using a multitude of KPIs…
