DigiDay
Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult. For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them…
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How contextual, attention and creative data unlock ad relevance for brands
GumGum
09:20
Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult. For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them…
