DigiDay
Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms…
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How composable identity unlocks cross-departmental performance
Adstra
14:21
Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms…
