DigiDay
Christine Grammier, vp of global measurement products, LiveRamp The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies. …
Read More
How clean rooms are cleaning up measurement
LiveRamp
06:31
Christine Grammier, vp of global measurement products, LiveRamp The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies. …
