DigiDay
Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand…
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How brands are extending social influence and commanding cross-platform conversations
Alliant
21:19
Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand…
