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When American Eagle launched its denim campaign featuring Euphoria star Sydney Sweeney, it had all the makings of a viral sensation: a rising Hollywood icon, nostalgic Y2K fashion, and a perfectly social-ready rollout across TikTok and Instagram. And viral it went—racking up tens of millions of views and spawning countless recreations…
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How American Eagle’s Sydney Sweeney Jeans Campaign Went Viral—And Sparked a Heated Backlash
Barbara Lewis
16:22
When American Eagle launched its denim campaign featuring Euphoria star Sydney Sweeney, it had all the makings of a viral sensation: a rising Hollywood icon, nostalgic Y2K fashion, and a perfectly social-ready rollout across TikTok and Instagram. And viral it went—racking up tens of millions of views and spawning countless recreations…
