07/08/2025 15:20 Paper wrappers and curbside composting: The next 10 years of sustainable packaging
07/08/2025 15:20 ‘Nature positive’ is not a slogan – it’s an inspiring ambition and a measurable goal
07/08/2025 15:20 IBM’s sustainability chief: 3 strategic ways I’m using AI today
07/08/2025 13:20 China’s Oil Imports Jumped in July From a Year Earlier
07/08/2025 13:20 Trump Hints at Additional Tariffs on China Over Russian Oil Imports
07/08/2025 13:20 China’s Coal Imports Plunge 23% as Domestic Output Surges
07/08/2025 11:20 Aging Hiroshima Survivors Worry About Growing Nuke Threat On 80th Anniversary Of Bombing
07/08/2025 11:20 Netanyahu Meets Security Officials As Israel Considers Full Gaza Takeover
07/08/2025 11:20 Cavan Companies Expands Build-to-Rent Footprint in Casa Grande as Leasing Opens at Three New Communities
07/08/2025 07:20 Creole Shrimp and Sausage

How American Eagle’s Sydney Sweeney Jeans Campaign Went Viral—And Sparked a Heated Backlash

Home » LifeStyle » Fashion » How American Eagle’s Sydney Sweeney Jeans Campaign Went Viral—And Sparked a Heated Backlash

How American Eagle’s Sydney Sweeney Jeans Campaign Went Viral—And Sparked a Heated Backlash

Barbara Lewis 04/08/2025 16:22

When American Eagle launched its denim campaign featuring Euphoria star Sydney Sweeney, it had all the makings of a viral sensation: a rising Hollywood icon, nostalgic Y2K fashion, and a perfectly social-ready rollout across TikTok and Instagram. And viral it went—racking up tens of millions of views and spawning countless recreations…

ChartAttack
When American Eagle launched its denim campaign featuring Euphoria star Sydney Sweeney, it had all the makings of a viral sensation: a rising Hollywood icon, nostalgic Y2K fashion, and a perfectly social-ready rollout across TikTok and Instagram. And viral it went—racking up tens of millions of views and spawning countless recreations…
Read More