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  • 12/07/2025 21:19 Mercedes-Benz CEO
Hailey Bieber’s Skin Care Firm Rhode To Be Acquired By E.L.F. Beauty In $1 Billion Deal
Home » LifeStyle » Fashion » Beauty » Hailey Bieber’s Skin Care Firm Rhode To Be Acquired By E.L.F. Beauty In $1 Billion Deal

Hailey Bieber’s Skin Care Firm Rhode To Be Acquired By E.L.F. Beauty In $1 Billion Deal

Gigi Zamora 30/05/2025 14:20

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion, marking one of the largest celebrity beauty acquisitions in recent years.

Forbes
The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday afternoon, publicly traded e.l.f. Beauty announced that it is acquiring Hailey Bieber’s skincare and makeup company Rhode in a deal that is potentially worth $1 billion, marking one of the largest celebrity beauty acquisitions in recent years.
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