SbcNews
Genius Sports has announced the acquisition of Sports Innovation Lab (SIL), a move designed to expand its media division and strengthen its ability to deliver data-led fan engagement. Building a broader fan picture The company explained that the deal combines its official sports data rights portfolio with SIL’s fan intelligence platform…
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Genius Sports acquires Sports Innovation Lab to expand fan data reach
Genius Sports has announced the acquisition of Sports Innovation Lab (SIL), a move designed to expand its media division and strengthen its ability to deliver data-led fan engagement. Building a broader fan picture The company explained that the deal combines its official sports data rights portfolio with SIL’s fan intelligence platform…