NairobiWire.com
Generation Z has become Kenya’s dominant economic force, with new data projecting their consumer spending will reach a staggering Ksh4.4 trillion this year alone. According to the latest research by the World Data Lab (WDL), more than 17 million Gen Z Kenyans are fueling this economic surge—channeling most of their money into essential services like food…
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Gen Z Emerges as Kenya’s Wealthiest Generation with Unmatched Spending Power
Richard Kamau
10:22
Generation Z has become Kenya’s dominant economic force, with new data projecting their consumer spending will reach a staggering Ksh4.4 trillion this year alone. According to the latest research by the World Data Lab (WDL), more than 17 million Gen Z Kenyans are fueling this economic surge—channeling most of their money into essential services like
