DigiDay
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home…
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Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home…