DigiDay
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market…
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Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
Tim Peterson
21:19
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market…
