Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

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Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

Tim Peterson 22/05/2025 02:20

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated…

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This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated…
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Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

To whom does Venice belong? Bezos wedding draws attention to bucket list destination

See the celebrity guests at Jeff Bezos and Lauren Sánchez’s pre-wedding welcome party

Trump navigates the most complex foreign policy crisis of his presidency, one ‘Truth’ at a time

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