FoodNavigator
Functional coffee is booming, with global sales hitting $4.48bn and growing fast. Consumers want more than caffeine – they’re seeking energy, immunity, and cognitive boosts from adaptogens, nootropics, and probiotics. Ready-to-drink formats lead the way, and innovation is driving demand across North America, Asia-Pacific, and beyond…
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Functional coffee market surges to $4.5bn
Donna Eastlake
20:28
Functional coffee is booming, with global sales hitting $4.48bn and growing fast. Consumers want more than caffeine – they’re seeking energy, immunity, and cognitive boosts from adaptogens, nootropics, and probiotics. Ready-to-drink formats lead the way, and innovation is driving demand across North America, Asia-Pacific, and beyond…
