The Times of India
Mixue Bingcheng surpassed McDonald’s and Starbucks to become the largest food and beverage chain by store count. Shares jumped over 40 percent in its Hong Kong stock debut. Its affordability strategy and extensive franchise network led to rapid expansion. Mix…
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From a Rs 12 ice cream to a giant: How a Chinese tea maker became the world’s largest food chain, overtaking McDonald’s and Starbucks
Mixue Bingcheng surpassed McDonald’s and Starbucks to become the largest food and beverage chain by store count. Shares jumped over 40 percent in its Hong Kong stock debut. Its affordability strategy and extensive franchise network led to rapid expansion. Mix…